We believe in talking to people. To find out how they tick. And how to talk to them. And ultimately, to uncover ways to mirror what we have with what they want. Qualitative research is our passion and expertise. Getting in the same room and talking face-to-face is the best way to figure out what they mean, not just what they said. We do quantitative as well, but only to augment our deep dive.
Identify and establish a brand by capturing it in inspirational ways to share internally and externally.
Work includes identifying a brand’s:
And capturing them in inspirational ways to share internally and externally via:
Work includes assessing, unraveling and reigniting a company’s:
Addressing these issues helps companies do more with less, hire (and retain) the best and brightest employees and produce amazing results (while having more fun in the process).
Muse services for individuals are also available to tackle similar topics with the goal of creating an ideal situation at one’s place of work and/or beginning an entrepreneurial venture.
Discovery work is focused on uncovering pivotal insights that shape a company’s brand, strategy, culture and expressions via:
These insights can be written up as a stand-alone, but often they are coupled with brand and culture work and outputs. The goal is not just to find out what is going on, but to leverage experiences to develop key recommendations to gain clarity and alignment on what to do with the information.
Half-day or full-day workshops are available on the following topics for 1-100 people, with the opportunity to develop a custom agenda based on needs:
Lynette Xanders also speaks on these and related topics regularly and is an entertaining and accomplished speaker.