Lynette Xanders

Qualitative Moderation

Lynette also moderates qualitative sessions as a stand-alone resource (outside of handing the execution of the research). She has conducted interviews in a variety of settings, for a plethora of different product/customer types in the US, Canada and UK. She’s also worked with native-speaking moderators to listen real- time and analyze findings from groups conducted in China, Mexico and Quebec. Her experience and style of asking questions and following up on areas of heat help her find things others often miss. Check out nice words from clients.