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Killer Brief Book
This book is the bigger, badder brother to the Killer Briefs Booklet in that it has more advice and deeper explanations of the key tenets on this topic and includes a finished example to give you a se... -
How to Write a Killer Brief
This booklet is a summary of the critical elements you need to write a killer brief: from the thinking to the format. It can be a stand-alone piece to refresh or introduce you to the topics and ma... -
Momentum Book
This book is a foundational field guide to help you design your life to be wildly happy — to flourish. Based on philosophies as diverse as Quantum Physics and Feng Shui, it presents a new way of thi... -
Entrepreneur’s Boot Camp
This workshop walks participants through the various stages and key requirements to ‘going rogue’. It has helped budding entrepreneurs and/or artists start-up their alter-careers (which may one da... -
Wild Alchemy BrandThink™ Series Workshops
Conducted by Lynette Xanders These workshops are available for private client workshops (up to 20 people) or as a seminar (unlimited capacity, 1-3 hours in length). Open enrollment workshops are offe... -
Account Planning & Creative Briefs Interviews
A menagerie of insights and advice from Advertising Agency heads and clients on the ideal make-up of an account planner and an excellent creative brief. More... -
Stellar Account Service Interviews
A menagerie of insights and advice from Advertising Agency heads and clients on how to shine in your role and make both clients and the agency happy. More... -
Stellar Account Service
Attendees will leave with the core ten things every account executive should know to make clients happy. Some are fundamentals, but the tenets outlined here are to take ‘ordinary’ service to ‘st... -
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Creative Research + Killer Briefs
Creative Research + Killer Briefs: How to Inspire, Not Just Inform More... -
Reading List
People will tell you everything you need to know to be successful. The hard part is figuring out who to listen to. This compilation of some of the best books I’ve found on various (related) subjects... -
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On Momentum
An overview of Lynette’s basic theory of momentum to recalibrate your thinking. More...