WILDLY DEVoTED To THE CRAFT oF TRANSFoRMATIoN
CREATIVE COMPANIES NEED A DIFFERENT KIND OF COACH.
Great work takes more than great ideas. It takes people who are excited to make them happen.
I’m Lynette Xanders, owner and Chief Strategist of Wild Alchemy. For more than 25 years, I’ve worked alongside creative agencies, leaders, and some of the world’s best brands to untangle messy challenges and get people moving together. I know the pace, the personalities, and the pressure. I also know how much possibility opens up when the room finds its spark again.
Wild Alchemy is a catalyst for creative evolution. I bring artistry, strategy, bold honesty, and a healthy sense of humor to help leaders, teams, and brands do their best work. Through executive coaching, workshops, and brand and culture work, we tackle the decisions, conversations, and habits shaping how people show up. In coaching, we focus on your leadership and the challenges in front of you—with clear next steps you can put into practice between sessions.
The magic is in the 10-degree shifts: small, deliberate changes that turn friction into momentum. A sharper question. A clearer agreement. Space for an idea to breathe. A conversation that finally gets somewhere. We build shared perspective, language, and tools—and create solutions in the room that people want to rally around.
Leaders leave relieved. Teams leave connected. People leave clearer, braver, and ready to make something happen. Some even fall in love with their jobs again.
The grass is greener where you water it. Let’s give your leadership—and the people and ideas counting on it—something to grow on.
“Surround yourself with people who reflect who you are and who you want to be.
Energies are contagious.”
Trusted by Top Brands & Agencies
ELEVATED LEADERSHIP
Results That Speak Volumes
"Lynette is one of those amazing people that can make a difference by simply helping you shift your perspective. She is smart, witty and results-driven. Every conversation has been rich and insightful, leaving us poised for action."
“Her coaching helped me rethink how I lead-moving from being an individual contributor and "lead player" to building and coaching a high-performing team. What stands out most is how grounded and pragmatic her approach is. She focuses on real situations, how to have clearer conversations, build new leadership habits, and balance empathy with accountability, while pushing you to show up in a more intentional and effective way.”
“Partnering with Lynette redefined and uplifted my approach to leadership. She helped me clarify my personal brand and helped me craft a roadmap for navigating major organizational changes with confidence. Through this process, she's helped me level up my executive presence by cultivating a foundational belief in my capability.”
Training with Lynette Xanders was transformative. Her deep expertise in the advertising world is matched by a rare ability to unlock creative potential in others. She challenged me to think beyond the obvious, pushing my ideation and strategic thinking into new territory. Lynette equips you with sharp, actionable tools that help to elevate every aspect of your creative process, from ideation to pitching. If you’re serious about leveling up your conceptual thinking and unleashing new creative firepower, I can’t recommend Lynette highly enough.
the wild alchemy effect
Feel The 10º Shift Instantly
Instant Gratification
Transformation happens in the room when people are inspired to grow and reset dynamics and
habits. Change is immediate and lasting.
Proven Game Changers
Our frameworks, thinking, tools
and insights shock the status quo and provide a clear way forward.
Anti-Silo
We dissolve silos by working across teams and levels, connecting strategy to action and creating alignment that lifts the whole organization.
Plus — this work is fun. Clients rave about valuable skills shared in a way that inspires them. We love laughter as much as efficiency.
our areas of expertise
Where We Play
By designing information to align teams, we set people and teams up to solve their own problems and ignite enthusiasm to change.
Leadership
By resetting leadership teams’ collective responsibilities and
talent assessments, they begin to work together in an integrated way (more autonomously) and
better manage their types of employees.
Brand
By determining why people love the brand and what makes it
unique, we identify the best way(s) to communicate to make
the brand magnetic (and how to innovate from strengths.)
People
By identifying the levers that drive your culture, we recalibrate
them to reduce friction, increase efficiency, productivity, creativity,
unity and happiness.
how we help
Things We Do
1:1 & team Coaching
For leaders carrying real responsibility, complicated decisions, and approximately
47 competing priorities.
Structured 90-day coaching engagements create space for clearer thinking, cleaner decisions, and sustainable forward motion.
Enterprise & organizational Work
For organizations navigating growth, change, misalignment, or complexity.
Custom engagements help leadership, creative, marketing, product, and cross-functional teams create more clarity, stronger alignment, and real momentum.
FACILITATED WoRKSHoPS
For teams that need to stop circling the issue and work through it together.
In short, my workshops work. Customized sessions blend practical tools, facilitated discussion, and in-room decision-making so teams leave with progress, not another document nobody opens.
Teams leave with a shared understanding and practical, actionable steps to put new habits to work. More importantly, they leave with a shared sense of purpose and excitement.
SPEAKING
For rooms that need more than inspiration.
Whether as a keynote or adjunct speaker at a conference, event, off site or retreat or as a training facilitator for a company or agency, I have helped up-level skills across a variety of topics and have had attendees LOVE the time we spend together.
These are inspirational sessions where my work with large, fabulous companies (and my delivery, of course), inspires people to listen and absorb best practices and lean into new habits immediately.
RESEARCH & STRATEGY
For moments when something important is forming, breaking, or asking to be redesigned.
Finding consumer insights that propel communications that create amazing brands is in my bones. I also develop insights form internal team discoveries that help companies and cultures get to ‘amazing’ better and faster than most anyone else who works in this space.
Books & Materials
For people who want my thinking in their hands and at their own pace.
A collection of books, workbooks, and digital resources designed to help leaders, strategists, and creative teams think more clearly, work with less friction, and turn ideas into action.
The Killer Briefs Course
For founders, strategists, and teams who want clearer thinking before the work begins.
If your message is muddy, your team is misaligned, or the work keeps missing the mark, my 3-part course is where to start.
the wild alchemy quiz
Take the Wild Alchemy quiz and find out where the friction is hiding.
Your team is busy. The ideas are there. So why does the work keep getting stuck in do-overs, endless conversations, or briefs that leave everyone guessing?
This quick quiz helps creative leaders spot what’s slowing their teams down and see where a small shift could make a real difference.
WHAT YOU’LL GET
My clients love having a renewed sense of:
Clarity
Alignment
Inspiration
Across leaders, teams and/or the organization which leads to intangible improvements in integration, ease and happiness (which improves productivity, reduces friction and helps you win the war for talent.)
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