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BrandThink™ is a way of thinking: both strategically and creatively.
I call it brand artistry and it is what drives brand equity. It's evident in the simple benefit that positions great brands: Harley's rebellion, Volvo's safety, Southwest Airlines' freedom. BrandThink™ seminars are brand discovery workshops and team training sessions in one. They can be conducted in half or full-day sessions. Open sessions are conducted periodically in various cities.
Brand Artistry: A Fieldguide to the Art of Branding
Designed to lay a strong foundation for thinking about brands artistically and crafting a platform for bringing new insights to life. Discovery techniques will be illustrated with case studies, but also with hands-on application, so bringing a brand to work on is advised. Seniors benefit from focused time and interaction with other creative strategists.
Creative Research + Killer Briefs: How to Inspire, Not Just Inform
Created to get everyone on the same proverbial page, this day will provide ideas and skills to help you determine where to dig for gold (customer, brand, category insights) and how to create a roadmap to getting there (creating a killer brief that gets people excited to bring it to life.)
Brand (New) You: Design to Shine
This day focuses on establishing your unique passions and drivers, and then aligning all internal and external forces to create a presence that shines. Both a springboard and a filter, this defined presence can lead to making key choices that increase your fun factor.
Creative Momentum: Increase the Chi of Ideation
Leveraging the fundamental principles of Quantum Physics and Feng Shui, this day will focus on tackling the 5 enemies of creativity and outlining critical momentum-driving actions. The goal of this day is to kick-start the flow of ideas and give you the tools to turn up the volume.