Day One: BrandThink™
| 8:00 |
Doors open, breakfast served |
| 9:00 |
Welcome, overview, Lynette Xanders' background |
| 9:30 |
Planning, momentum, alignment |
| 10:00 |
Case studies: Amtrak, Miller High Life, nikegoddess |
| 10:45 |
Break |
| 11:00 |
Magnetic virtues, manifestos, personas, cultists, point of stain |
| 12:30 |
Lunch - Guest speaker |
| 1:30 |
Break |
| 1:45 |
Projective techniques: working session |
| 3:00 |
Creative briefs: working session |
| 4:00 |
Wrap + questions |
Day Two: Chaos Creativity
| 8:00 |
Doors open, breakfast served |
| 9:00 |
Welcome, overview, Lynette Xanders' and Choas Workbook background |
9:30 |
Philosophy: Feng Shui, quantum physics connection |
| 10:00 |
Five enemies of creativity |
| 10:45 |
Break |
| 11:00 |
Overcoming five enemies: working session |
| 12:30 |
Lunch - guest speaker |
| 1:30 |
Break |
| 1:45 |
Personal branding, anchors: working session |
| 3:00 |
Decisions + changes: working session |
| 4:00 |
Wrap + questions |