brand-artistry

Brand Artistry

This workbook is a compendium of projective techniques that can be used to help activate new thinking about a brand (and communications). These techniques can be used by an individual, by a team or in consumer research. They help elicit the emotional drivers that lie beneath the rational thoughts and help us find new ways to connect with brands. Instructions are provided to allow you to jump right in, but we recommend getting a fuller picture of how best to use (and interpret) these techniques through a workshop or webinar.

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  • Categories: Inspiration
  • Brand Artistry:: Booklet / free download