Planning School

Unlocking ideas.
Sifting for clues.
Inspiring others.
Selling possibilities.
Trusting your instincts.
Learn to be both
creative and strategic,
and make big things happen.

A hands-on planning school, this "apprenticeship"
walks new or young planners through real-world jobs. Insights gleaned from the Miami ad school boot camp, Headmind (UK brand consultancy), Red Spider
(UK workshop gurus) and planning departments at DDB, BBDO, Cole & Weber and The Richards Group are presented and applied to "live" projects. Applicants
must be creative, willing, fearless and buoyant
(and love advertising). Past students now work at
Arnold, Goodby and TBWA\Chiat\Day.