Lynette Xanders—Founder/CEO Chief Strategist + Moderator
With more than 20 years of account planning experience working in highly respected advertising agencies on globally recognized brands, Lynette is an expert in brand and corporate strategy, market research and consumer analysis. A three-time director of account planning (DDB Seattle, BFS/Chiat Day & BBDO Vancouver), Lynette founded Wild Alchemy to service the account planning needs of clients' and agencies alike. She has a patent pending on creativity techniques, and she teaches Account Planning at the Art Institute of Portland.
Lynette's Manifesto
"Excellence can be attained if you care more than others think is wise, risk more than others think is safe, dream more than others think is practical, and expect more than others think is possible."