If there’s one thing you need to know before you can effectively market your brand to your customers, it’s that you must first know thyself. Shakespeare said it best in Hamlet when he said: “This above all: to thine own self be true, And it must follow, as the night the day, Thou canst [...] Read more ››
My interview with a former student
I was recently approached by Curtis, a former student of mine, to do an interview. Here’s the result! When you are working on a brand or a brief, how do you pick the people youʼre going to talk to? How do you judge if you’ve talked to the right person? For example, how did [...] Read more ››
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Customer Loyalty Article – Harvard Business Review
Check out this interesting article about how to assess where your brand stands within the landscape. Moving up the ladder is a great, focused goal. Might seem like a duh, but great ideas seem obvious at first! http://hbr.org/2011/10/customer-loyalty-isnt-enough-grow-your-share-of-wallet/ar/1 Read more ››
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Cleveland Q&A
Just had a wonderful workshop session with some amazing entrepreneurial ladies in Cleveland, OH…a few questions came up at the end that I thought worthy of sharing: “I’m overloaded with work at the moment and am putting up a new website…I don’t think I want any more new work…what can I do about this?” The [...] Read more ››