Brand You Article in the Bend AdFed Newsletter

 

If there’s one thing you need to know before you can effectively market your brand to your customers, it’s that you must first know thyself. Shakespeare said it best in Hamlet when he said:

“This above all: to thine own self be true,

And it must follow, as the night the day,

Thou canst not then be false to any man.”

Who are you? What do you do? Where do you want to go?

Once you know the truth of yourself and of your brand, then and only then can you be true and genuine in your interactions with your customers and in your personal life.

In their Brand You professional workshop, Wild Alchemy helps creative professionals develop a clear and consistent brand platform, increase efficiency and fuel their creativity by giving them the tools to ignite momentum in their lives. This workshop serves as both a springboard and a filter for your best and brightest brand ideas and explorations. Through it, you will learn what makes you tick and how to channel that knowledge into a new reality of your own design.

However, defining your brand alone is not quite enough. You need to engage momentum to bring your brand to life and help you create something amazing.

The idea around Momentum combines the fundamental principles of Feng Shui and Quantum Physics. These philosophies focus on increasing the kinds of energy that serve you and losing those that don’t. If we had to create equations around this, they would look like:

 

Focus     +     Alignment     +     Propulsion     =    Momentum

   (brand you)    (keeping what serves)            (juice)              (forward movement)

 

Momentum in your life  =  Energy that leads to wild success

Together these elements will help you create an intentional design for your life and your work—the feeling that you’re on a roll all the time. This workshop is where art and science meet to work for you, not against you.

Wild Alchemy is a brand momentum company that uses customizable research methods to help brands understand their customers, and show them how to strategically meet their needs. In addition to their ability to capture consumer insights, Wild Alchemy enables their clients to capture insights of their own: insight into who they are, what they do and where they want to go.

Join us as we work with creative professionals to create something amazing for themselves and for their clients.

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